1- Hello Jonathan, can you please tell us about your background and qualifications?
As the CEO of MedLegal HQ, my background is in both the legal and medical fields. I attended law school and received my master’s degree from Rutgers Business School, with a focus on business optimization.
I also have experience in SEO and digital marketing, having completed several certification courses including the SEO Crash Course by Semrush, Google SEO Fundamentals by UC Davis, and SEO Certification Course by Hubspot, among others. These skills and credentials allow me to effectively drive business operations and strategy, while also implementing key techniques in SEO, PPC, and digital display.
2- What are your focus areas and why?
My focus areas are business optimization and personal injury law. Business optimization is important to me because I believe that every business has the potential to succeed and grow, and my goal is to help businesses achieve that success. This includes integrating AI into the business optimization process, as it can provide valuable insights and help streamline operations.
Personal injury law is also important to me because I understand the impact that accidents can have on people’s lives, and I want to help accident victims get the care and representation they need. These two areas go hand in hand, as a strong online presence and effective digital marketing strategy are crucial for both businesses and personal injury law firms. Without this exposure, you’re losing potential clients and missing out on opportunities to help those in need.
3- As an SEO Expert, what is it that motivates and drives you? Can you share a fun SEO secret?
As an SEO expert, what motivates and drives me is the challenge of keeping up with the constantly evolving algorithms and search trends. One fun SEO secret is that Google has a sense of humor – if you search for “do a barrel roll” or “askew,” the search results page will actually do a barrel roll or tilt slightly. It’s a small thing, but it shows that even the world’s biggest search engine can have a sense of playfulness.
4- Where do you think your work is making an impact?
I believe that my work is making an impact by helping businesses, including small businesses, and accident victims get the exposure and support they need to succeed. By optimizing websites and improving their online visibility, I am helping them reach more customers and grow their business.
Additionally, by connecting accident victims with trusted professionals, I am making a difference in people’s lives. I am proud to be able to make a positive impact in both the business and legal industries.
5- Tell us about the most recent project you are proud of.
I am proud of our latest project, the autoinjurydoctors.info online directory, which connects accident victims with doctors who specialize in treating personal injury cases and understand how to properly bill car insurance.
This directory has already helped many individuals avoid paying out-of-pocket expenses they shouldn’t have and get the care and support they deserve. Our doctors are experts not only in treating personal injury cases but also in navigating insurance matters, making the process smoother and less stressful for patients.
6- Tell us about your volunteering experience and why you love to work with youth people.
I have had the privilege of volunteering with various youth organizations in the past, and it is an experience that I truly value.
I believe that working with young people is crucial because they are the future, and it is our responsibility to help guide them and equip them with the tools they need to succeed. In particular, I have been an EMT volunteer for over 7 years and have also coached youth soccer and football. Watching these young children grow and develop their skills and abilities has been truly fulfilling for me, especially when it comes to coaching my own son and daughter.
Being involved in youth sports allows me to not only guide them but also learn from them and grow alongside them.
7- Where do you see the future of SEO and Digital Marketing with the occurrence of AI?
With the occurrence of AI, I see the future of SEO and digital marketing becoming more personalized and targeted.
AI has the ability to analyze data on a much larger scale than humans can, and this will allow businesses to create more effective marketing strategies and reach their target audience more efficiently.
8- What can you tell young creatives who are pursuing their dreams?
To young creatives pursuing their dreams, I would say that it is important to stay focused and stay true to your vision. Keep an open mind, be curious, and never stop learning. Stay up to date with the latest trends and technologies in your field and be adaptable to change.
Pursue your passion with determination, and don’t be afraid to take risks and try new things. Remember, creativity knows no bounds, so keep exploring and pushing the limits of what’s possible.
9- What are you most excited about at the moment?
At the moment, I am most excited about the growth and success of MedLegalHQ. We are expanding our network of trusted professionals and continuing to provide personalized service to both accident victims and small businesses. We are also expanding our services to include small business digital marketing needs, website design, and our new personalized service of the medical side of AutoInjuryDoctors.net.
It’s exciting to see how we’re able to make a difference in people’s lives and help businesses achieve their goals through our expertise in SEO and digital marketing. I am eager to see where this journey takes us and how we can continue to make an impact in the industry.
10- The last word or final thoughts?
My final thoughts would be to always stay curious, never stop learning, and never give up on your dreams. With hard work, dedication, and a bit of creativity, anything is possible.
Thank you for the opportunity to share my thoughts and experiences!
Jonathan Arredondo-Calle