Celebrities in television, film, media, sports, entertainment, and other industries routinely hire and work with public relations (PR) agencies to maintain a strong, vibrant, and positive public image. Positive image building and media positioning are everything for celebrities, corporations, and brands because all publicity does not lead to popularity. Celebrities must carefully curate and maintain their public image or persona by working closely with PR firms and agents. Thousands of companies offer PR services to celebrities, brands, and corporations worldwide. However, only a handful have the resolve and tenacity to cultivate and promote images and personas of thought leaders and industry experts.
The PR industry typically revolves around corporations, brands, celebrities, and other recognizable or prominent people and entities. Public relations companies maintain the image of their clients by identifying opportunities for positive press coverage, managing social media platforms, and bridging relationships between celebrities and the public through networking. However, some companies, like The Expert Agency, established by Lauren Lunn-Farrow, exclusively offer PR services to emerging thought leaders and influencers. Lunn-Farrow and her agency concentrate on developing and promoting thought leaders’ reputations. The Expert Agency is the only firm in the United Kingdom specifically providing PR services to thought leaders and industry experts.
Lauren Lunn-Farrow is an entrepreneur, media commentator, and PR expert who worked her way up in the communications and media industry before starting her first PR firm. She gradually worked her way up the communications industry while developing a reputation in the media arena. Lunn-Farrow founded Lunn Farrow Media when she was 24 to offer public relations services to celebrities. Lunn farrow Media focused on celebrity promotions and public relations through events and media. She also provided expert media commentary for BBC, Telegraph, the Guardian, Metro, Grazia, and Hunger Magazine.
Lauren Lunn-Farrow started The Expert Agency to make a difference in the PR industry by building bridges and relationships between emerging thought leaders and the public. Her mission is to give thought leaders, innovators, and emerging influencers a prominent voice and persona to connect with the public. The global pandemic caused business restrictions and an economic slowdown when Lunn-Farrow founded The Expert Agency, but the firm flourished and grew despite numerous obstacles and challenges. It secured over 3,000 media articles, front-page coverage, and best-selling books for clients within 24 months of establishment. Lunn-Farrow and her agency help some of the leading experts and thought leaders in the United Kingdom reach millions of people through valuable coverage in print, radio, television, and digital platforms.
Lunn-Farrow is also driving change by bringing marginalized voices to the front and promoting sidelined topics and issues like maternal mental health, menopause, and chronic pain. Her company has a literary division that helps clients secure book deals for release in the United Kingdom and international markets. Many of the firm’s clients regularly feature on the Sunday Times bestseller list and develop prominence among the public through media coverage. The Expert Agency helps clients secure media coverage on multiple platforms for developing and maintaining a positive public image. The specialists at the firm have the skills and experience to connect experts and thought leaders with the right people at the right time to create a beneficial impact at the national level.
Public relations focus on developing and maintaining the image of an individual or corporation through positive media coverage. Although most PR firms focus on promoting celebrities and corporations, some companies, like The Expert Agency, strive to support emerging thought leaders. Lunn-Farrow helps thought leaders make a mark in their fields by getting recognition and acknowledgment from their peers and the public. The Expert Agency makes a difference in PR by exclusively promoting thought leaders and industry professionals.